Unlock YouTube Growth: The 30-Day Challenge!

Description

Script Vidéo

Doing live streams is one of the most overlooked ways on how you can get 4,000 hours of watch time on your YouTube channel. And the reason that is, is because live streams typically have a very high average view duration due to the fact that people who join live streams typically watch them a lot longer than watching like traditional videos. So all you really need if you're doing live streams is for a couple of people to join those live streams, and this can add up very fast. For example, all of my biggest videos with the biggest average view durations on this channel that you're watching right now have been live streams. Let me show you just how powerful live streams are. So, if we hop into my analytics right here, as you can see on most of my videos, there's anywhere from like a four to six-minute average view duration on most of my videos, and most of my videos are around 10 minutes long. Now if we take a look at this right here, you'll notice that this video right here has a 20-minute average view duration, over double the average for my channel. And if we take a look at this video right here, it's a live stream. So live streams can be incredibly powerful, and this one was just under two hours long. So, if you can go even longer than two hours, you can really start to add up the watch time fast. Try to upload 40 different YouTube videos. Now if you don't have any videos up on YouTube, you're not going to get any watch time. And I know that seems self-explanatory, but I see so many people out there give up uploading on YouTube after they've uploaded only 5 videos. And I really urge you to really give it a shot and upload at least 40 different YouTube videos, and then go in and analyze the analytics of those videos. See which videos of yours are getting the highest watch time, the highest average view durations, and then make more videos like that. And the reason I say 40 is because that's what I've observed to be the average amount of videos on YouTube channels that I've ran until one of them does take off. And you could get lucky right off the bat, and within your first 40 videos one of them might even take off and you might get those 4,000 hours of watch time. And in these first 40 different videos, don't worry too much about making the best content in the entire world. Just focus on getting those videos up, and then you can go and analyze your analytics, improve, double down on what's working, improve based off of what you're seeing, and then this is going to make getting those first four thousand hours of watch time a lot easier. Now that's not to say that you just upload a bunch of random videos in random niches and everything. You want to only upload videos in a single niche. Don't just upload all these random videos so you can hit those 40 videos. You want to only upload videos in as specific of a niche as possible. Once you have your first 40 videos up on your YouTube channel, it's time to go investigate and see what's working and what's not, so you can cut out what's not working and double down on what is working. And the way you can do this is to go into your analytics and take a look at the audience retention graphs for different videos on your channel. When you see that graph spike, it means that people are watching more at that point on your video, and you want to do more things like what's happening at that point. When it goes down, you want to cut out whatever you're doing at that point in the video in future videos that you produce and upload on your channel. And the specific benchmarks that I like to look for in terms of audience retention watch time are at least an 80 percent average view duration on videos that are about 15 minutes long. Now if you can hit 6o percent, you're doing incredibly good, and most videos on YouTube don't have anywhere near those analytics, and it's very likely you're going to go viral as a result. Another thing you're going to want to look at is click-through rate on your YouTube videos. Now if you're not familiar, click-through rate is a percentage of people who click to watch your videos after seeing your videos in things like search results, browse features, the suggested video tab. Now ideally you want to hit at least a six percent click-through rate. Now there are certain niches where click-through rate will be lower than others, so this is just on all of YouTube across a big broad spectrum of niches. And YouTube actually tells us that 80% of videos on YouTube are within a two and five percent click-through rate. So, if you can hit 20percent, you're doing better than most videos. But really you just want to look at your channel average across your entire channel and always try to be doing better than your channel average. Adding a channel trailer on your YouTube channel, you're going to want to put one of your highest watch time videos in that spot. And this is going to really help jumpstart you to get those first 4,000 hours of watch time, because then new potential subscribers who take a look at that video on your channel trailer are likely to watch more of that trailer, and in turn as an added bonus, you'll get a bunch more subscribers as well. Now let me give you three extra bonus tips that if you take away anything from this YouTube video, it's these three things. One, growth on YouTube is usually exponential, meaning that when you upload a bunch of videos on YouTube and you don't see any traction, and I've noticed this on so many of the different channels that I've ran, oftentimes the graph on your YouTube channel in terms of watch time looks something like this, and then all of a sudden, it shoots up like this. And typically, this happens around the 40-video mark, and if it doesn't, then you can double down on what's working, get rid of what's not working, and then optimize based off your analytics so you can get that exponential growth on your YouTube channel. So, remember that growth on YouTube is usually exponential, so don't give up if you're not seeing any results. You could literally just be one video away from everything taking off. The longer your videos are, the easier it is to get 4,000 watch hours on YouTube. So, remember this, try to produce videos that are at least 15 minutes long, and if you can, at least eight minutes long is really the minimum that I recommend when you're starting out if you want to get those first 4,000 watch hours as fast as possible. And another great way to produce long videos that a lot of people will watch a lot of is to do live streams on your channel. Remember this don't stop uploading no matter what. This is the most important rule. Do not stop uploading. Don't give up if you don't see any results in the first 33 videos that you upload or in the first 10 videos that you upload. I see so many people give up after they upload five videos on YouTube. So at least give it a fair shot, upload a lot of videos on your channel, the more the better. I generally recommend uploading one video a day, but I also did a video on my YouTube channel that you guys can check out where I go over how often you should be uploading on YouTube, because there are some exceptions to that, and I show you exactly what you should be doing in that video if you're interested. Now that you made it this far awesome job making it through that segment right there. And now you know how to hit the monetization requirements on YouTube. But if you're watching this video right here, you probably want to do it fast, right? You don't want this to take years, and you want to hit the requirements in the next couple months, which is 100% possible. And in our next segment number three, we're going to be going over how exactly I did that and how you can implement the same exact tactics. We're going to be going over that right now. uploading videos on a brand-new channel and meeting the requirements for monetization from scratch is just two weeks, and by the fourth week the channel was accepted into the YouTube Partner Program and monetized. So that's only one month to go from having no uploads on a channel to having a monetized channel. Imagine if one month from now you could be monetized and making money on YouTube. Now let's do some math and see how it's even possible to potentially get monetized on YouTube in just a month. Now quick disclaimer, this is a hypothetical situation. In no way does this guarantee if you upload videos for a month that you're going to get monetized, but I do truly believe this is going to help you a ton. You need 4,000 hours of watch time and 1,000 subscribers to meet the requirements for the monetization program. Now you might be saying, Matt, that's a ton and that's going to take forever. Well, it can actually happen faster than you probably think. And let me introduce you to the 30-day YouTube monetization challenge. Say you were to take me up on this challenge and upload a new video on your channel every single day for 30 days. Let's say each of your videos is an average of 15 minutes long, and let's say that each of your videos gets an average of a 60% audience view duration, meaning for every person who watches your video, they watch about half of your video. That's six minutes of watch time per view. Now remember, we have to get that 4,000 hours of watch time, and if we break it down, 4,000 hours is 240,000 minutes. Now if our videos are getting six minutes of average watch time per view, then we would need 40,000 total views in order to hit those 4,000 hours of watch time. Now that sounds like a lot until we break it down and we see that the average view count per video that we would have to aim for is only 1,333 views per video. And if you upload more than 40 videos, then you have to get even less views. Now this is just an average view count per video. Now from running tons of channels myself, what I've noticed is that about 80% of the views come from only 40% of the videos. What's more likely to happen is that you'll upload a ton of videos with very little to no traction, and then you'll upload one or a couple videos that get a ton of traction. Now you might be saying, Marlene, what about a thousand subscribers? How can I hit that fast within 30 days? Now my channels get about an average of a three percent view to subscriber ratio, meaning if I get 100 views, I typically like to see three new subscribers on the channel. If we were to get 40,000 total views and three percent of those views subscribe, that's 1,200 new subscribers, which would meet the requirements for monetization. Now you might be saying, Marlene, is this actually possible and can I actually do this? Now realistically, it's probably going to take longer than 30 days to get monetized. This is a hypothetical situation where this would be possible, and I've gotten channels monetized in under a month. I've had tons of students get their channels monetized in just a couple months. But you're probably wondering, how long is this realistically going to take? Well, the average YouTube channel with 1,000 to 10,000 subscribers on it has about 150 videos on the channel. And if you uploaded three videos every single week, it would take about a year to get those 100videos that will hopefully then translate into at least a thousand subscribers so you can get monetized. But this is the average channel with one to ten thousand subscribers. Now most channels on YouTube have no idea what they're doing, they don't have any strategy in place. And I want to give you an actual strategy so you can hopefully hit these requirements sooner. Just look at the first videos of any of your favorite YouTubers and you'll probably see that they weren't the best videos in the world, but they improved over time. And most YouTubers, including myself in the beginning, learned the slow way through trial and error what works and what doesn't. Well, we can actually shortcut this process by a lot and potentially get monetized way sooner with these secrets. I really wish I had someone tell me about these secrets in the beginning when I was starting my channels, and realistically I would probably have over 10 million subscribers between my channels instead of the only couple million that I have right now. Now you're probably saying, Marlene, give me the secrets. And I'm going to give them to you but just promise me that you're actually going to implement this, because it could potentially change your channel and it could potentially change your entire life if you start making money from your channel and build this up into a real business. Well, without further ado, secret number one is to upload 40 to 80 videos on your channel to start. Now you're not going to get any views, subscribers, or anything, you're not going to get monetized if you don't upload any videos on your channel. And I try to see at least some type of traction within those first 40 to 80 videos that I upload on a channel. And if you take me up on this 30-day YouTube challenge and upload videos to your channel on a regular basis over the course of a 30-day period, I truly believe that your channel is going to be way better off than it was before. And leave a comment down below if you're going to do this. They might be saying, Marlene, how often should I upload? And that brings me into secret number two, which is to keep a consistent upload schedule. I recommend aiming to upload at least one video every single week. Now if you can do more, then do three videos a week, and if you can do more than that, then do a video every single day. But I recommend starting at one video a week, seeing how much you can upload. You can always increase the frequency, which is typically better than decreasing it. And be realistic about this and think about a schedule that you can actually keep long term with your channel. This can become a mistake that I made in the beginning, and this is a mistake that most YouTubers make. They guess what type of content they should make, and they guess how they should make the content, how they should optimize it, and everything else, when really, they should be looking at what has already worked on YouTube. Do not go into a niche that hasn't been proven to work on YouTube. Do not upload video ideas that haven't been proven to already get a ton of views. I recommend making sure there are at least a couple of videos with over a hundred thousand views within your niche. And if there is, then you're good. Then I recommend modeling what has already worked, video ideas that have already worked, title ideas that have worked, thumbnails that have worked. For example, if you see that every single thumbnail within your niche has a red circle in it, this is a pretty good sign to include red circles within your thumbnails. Now this doesn't mean copy everybody directly but use these channels as inspiration and model what has already worked. They might be saying, Marlene, why would they watch my videos instead of the competition, especially if there's better videos out there on YouTube? Why would they watch mine and how can I get views and subscribers and watch time and get monetized? Well, YouTube is huge. There's more viewers now than there ever have been on the platform, and competition to a very large degree can actually be a really good thing. I know this sounds absurd, but if there's a lot of competition within your niche, these are more opportunities for your videos to get recommended in the suggested video feed of those competitors' videos. You just need to make sure that your videos are just as good as the competition, meaning that if you go watch one of your competitors' videos and then one of your videos and you watch it in an unbiased way and ask yourself, if I was a viewer looking for a video, which one would I get the most value from? Now value can be educational or entertainment value, and you don't have to be the absolute best videos within your niche to potentially get millions of views and subscribers. You just have to be pretty good, and I've done this myself and I've gotten millions of subscribers doing so. Make sure that you have a human voiceover. Now some channels have gotten monetized with robot text-to-speech voiceovers, but a lot have not. So I wouldn't recommend risking it. Plus, your videos are probably going to do way better with a human voiceover anyways.