The Truth About Apple Cables Exposed!

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Your phone charger worked perfectly for 6 months. Then the cable starts fraying near the connector. Then it only charges at certain angles. Then it stops working completely. You buy another one. This is not bad luck. It is design. Apple uses a thin rubber coating on its Lightning and USB-C cables instead of reinforced nylon or braided mesh. The rubber cracks with regular bending. A braided cable costs Apple about 30 cents more to manufacture. But a cable that breaks in 6 months means you buy 2 per year at 19 to 29 dollars each. If cables lasted 5 years, Apple would sell 80 percent fewer of them. Third-party cables are cheaper but Apple uses MFi certification — Made for iPhone — to control the market. Non-certified cables trigger a warning on your phone. Some stop working after software updates. Apple sells over 100 million cables per year. At 19 dollars each, that is nearly 2 billion in cable revenue. The cable is not poorly made. It is precisely made to last exactly long enough that you blame wear and tear instead of design. Subscribe to TrueMoney.