The Shocking Truth Behind Designer Perfume Prices!

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A bottle of designer perfume costs 120 dollars. The fragrance oil inside? About 1 dollar 50. The alcohol base? 30 cents. The bottle and cap? 3 dollars. The box? 1 dollar. Total cost to produce — under 6 dollars. You paid 120. That is a 2,000 percent markup. For luxury brands, it is even worse. Some fragrances that retail for 300 dollars cost 4 dollars to make. A 7,500 percent markup. So where does the money go? Marketing. Celebrities. Magazine ads. TV commercials. The bottle design alone can cost more than the liquid inside. Tom Ford spent more designing the glass container than formulating the scent. You are not paying for how you smell. You are paying for how the brand makes you feel. The perfume industry makes 50 billion dollars a year selling a product that costs less than the box it comes in. Water with fragrance oil and a famous name on the label. The most profitable liquid on earth is not oil. It is not wine. It is perfume. Subscribe to TrueMoney.