Why Target Makes You Spend More Every Time!

Description

Script Vidéo

You walk into Target for toothpaste. You leave with toothpaste, a candle, two throw pillows, a shirt, snacks, and a phone case. Total — 127 dollars. This happens every time. And Target designed it this way. The moment you walk in, there is a Starbucks. You get a coffee. Now you are relaxed and in no rush. The aisles are wide. The lighting is warm. The displays are styled like a Pinterest board. You are not shopping. You are browsing a lifestyle. Target places their cheapest items — the dollar section — right at the entrance. You grab a few things for a dollar each. Your brain thinks — this store is cheap. Now you are primed to spend more later without feeling guilty. The clothing section is next to home goods which is next to kitchen which is next to beauty. Each transition feels natural. You never feel like you left one store and entered another. It all flows. The average Target shopper spends 50 percent more per visit than the average Walmart shopper. Not because Target is cheaper. Because Target is designed to feel like a reward, not a chore. You are not buying things. You are buying the feeling of being there. Subscribe to TrueMoney.