The Shocking Truth About College Merchandise Prices!

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A plain white t-shirt costs 5 dollars. Put a university logo on it — 35 dollars. Same cotton. Same stitching. Same factory in many cases. The only difference is a printed logo that costs 50 cents. So why is it 7 times more expensive? Licensing. Universities charge companies 12 to 15 percent royalties on every product with their logo. Nike, Champion, and Under Armour pay millions for the right to print a school name on a shirt. Those costs go directly to you. The NCAA collegiate licensing market is worth over 5 billion dollars a year. Your school earns 80 to 100 million dollars annually just from logo merchandise. A hoodie that costs 8 dollars to make retails for 65 dollars. Thirty percent goes to the brand. Fifteen percent to the university. The rest is retail margin. And you buy it because loyalty has no price tag. Alumni spend an average of 200 dollars per year on school merchandise. Over a lifetime, that is 8,000 to 10,000 dollars on clothes that advertise a school that already charged you 100,000 for a degree. Subscribe to TrueMoney.