ADPR

People often lump Marketing, Advertising, and Public Relations under the same umbrella. But they’re actually quite different. Instead of buying a purchased spot in the AD or sponsored sections (advertising), your story/product is featured in the editorial section (PR). This means reporters or editors CHOSE to feature your brand, building its credibility tenfold. A story/product/brand that is independently verified by a third party, rather than purchased, is much more valuable.

Earlier this week, Canada’s Walk of Fame announced its initial inductees for 2023! In honour of this announcement and milestone anniversary, I’m looking back at last year’s gala and the superb PR efforts. The whole evening was inspiring - from this being their first in-person gala since COVID, wrangling the honourees on the red carpet, and the inspirational performances. Happy 25th, Canada’s Walk of Fame! #canadaswalkoffame

Measuring the success of a PR campaign is crucial to determine its effectiveness and identifying areas for improvement. Here are some common ways to measure the success of a PR campaign!

I had so much content from the #canadianscreenawards that I had to do a second post, including the cutest backstage video of a very special moment between a certain Superhero and his new friend Everett.

If you’ve followed me for a period of time, you know one of the things I love to provide is valuable, bite-sized info to help you grow your business’s brand reputation. Today is no different! Here’s a friendly reminder: Not all publicity is good publicity! While the saying "any publicity is good publicity" may have some truth to it in certain contexts, it's not always the case. Negative publicity can have lasting consequences on a client's reputation and image, and it's important to be prepared to handle and mitigate negative publicity when it arises. If you need help with crisis management, or simply curating a positive public image, head to the link in bio to schedule a discovery call! #publicrelations #publicity #press #mediarelations #smallbusinesstips

Are you a subject matter expert? Do you have a wealth of knowledge that should be shared with the world? Well, we have 3 must-know tips for getting yourself and your expertise out into the world! 1️⃣ Book media training Many CEOs, politicians, actors and brand representatives have taken media training to help refine their interview skills. A skilled media trainer can help you become aware of how you’re presenting yourself from messaging delivery to body language. 2️⃣ Enroll in a writing class A well-written piece that requires little to no copy editing and meets the style of the publication is more likely to be run. 3️⃣ Subscribe to industry news By knowing what’s happening in every area of your industry, and what’s generally newsworthy, you can identify opportunities to contribute your expert opinion. Use your expertise to offer an informed and unique perspective. 💻 Dive deeper into this topic by reading our latest blog. #publicrelations #pr #communications #relationshipmanagement #businessmarketing #mediamarketing #subjectmatterexpert

It’s Canadian Screen Week here in Canada, which means our version of the Golden Globes and Emmys! I’ve worked with four different nominees and I’m very proud to be part of the industry in Hollywood North. Congratulations to @canadasdragrace, #canadasgottalent, We’re All Gonna Die and #propertybrothers on their nominations. I’ll be cheering you on from the red carpet! 🎉

I’ve had experiences with very famous people. Experiences that have been terrible and others that have been great. Last week I spent a day with the BIGGEST celebrity of them all - a boy bander, @ajmcleanofficial, and he couldn’t have been nicer or more insightful. He was interested in talking to all the media we booked (that doesn’t always happen), believed in his project and he even painted pinkys at an influencer event amongst many excited 30-year-olds 😆 Catch him hosting @thefashionherotv now streaming on @paramountplusca Thanks to the team at P+ for us on board this project. Dream come true! ☺️

You can gain credibility for your business outside of paying for verification on social media or waiting for the platform’s gods to accept your information. A media kit is a great way for a business to introduce itself to potential partners, clients, and the media. It can provide a brief history of the company, its products and services, and any recent news or achievements. This can create a positive first impression and establish credibility. Bonus, social media platforms utilize earned media as a way to verify your accounts (the unpaid way)! Creating a media kit can also save time for businesses. Rather than responding to individual requests for information, businesses can provide a media kit that contains all of the relevant information that potential partners and advertisers need to know. This can help streamline the communication process and save time for both parties! You can get started by creating a Media Kit to get noticed by traditional media!

I feel like I have no control over my social media presence, especially with the TikTok hearings and the ever-changing algorithms. It’s like I’m a sitting duck who is posting content I really believe in, but it could be pulled away at any minute, without any notice. Social media has been a part of our lives for more than a decade now and the thought of it being taken away seems inconceivable, but as we know, nothing is for sure in the technology space. Let this high-anxiety time be a reminder on why brands cannot rely on social media alone. I know I sound like a broken record but if there was ever a time to diversify, folks…it’s now! Traditional media is still out there, it’s still viable and although it’s changing it will never go away. Your 11pm nightly newscast may look different now than 20 years ago, but it will always need interesting newsmakers, new perspectives and stories to tell. Here’s a thought nugget: Think about the celebrities that MIGHT post a social media a few times a year, but still have thriving careers. That’s because of PR and traditional media! To clarify, I’m not saying give up hope on social media – I pray the tech Gods give us algorithm stability at some point – but don’t give up on traditional media. It’s the most credible form of media, and with a little hard work, it gets your message out in a massive way which you can then amplify. Who knows, it may reach a new audience that has given up on the algorithm long ago!

What’s an average day in the life of a publicist? Honey, there is no such thing! On this day I: - Checked my emails - Caught up with industry trends - Talked to some clients - Hung out with the kiddo - Attended an event - Did a little networking - Watched a former client perform (she killed it, btw!) - Caught up with some friends Interested in seeing what it would look like working together? Send us a DM! #pr #publicist #publicity #dayinthelife #publicrelationsagency #traditionalmedia #mediarelations #media

Our PR firm offers public relations services such as press release packages, event planning, media training, and corporate communications. ADPR works with content companies, small businesses, and broadcasters on strategic communications to promote projects and talent to media, audiences, and stakeholders. Send a DM for our current PR services price list. Need immediate support? Click the link in the bio to book a one-hour PR strategy session! #pr #publicist #publicity #publicrelationsagency #traditionalmedia #mediarelations #media #press

If you are looking for traditional media coverage, you need a media kit. Having a well-crafted media kit can be particularly beneficial for small businesses that may not have a large marketing budget or an established brand reputation. It can help a small business establish credibility and gain exposure. By providing journalists and other media professionals with as many official assets as possible, you can convince media that your brand is noteworthy (which it is!), and you can control some of the narratives. Example: By laying out company facts and stats, you feed media the most important information about your brand. By offering imagery, you make it easy for them to use what you provide, in essence, controlling what visuals represent your company. A media kit can help a small business generate positive publicity and reach a wider audience. Ready to get started? Visit the link in my bio to download our Media Kit Freebie! #socialmedia #businessmarketing #publicrelations #pr #publicity #publicist #prexpert #digitalmarketing #socialmediamarketing #smallbusinessowner #marketingyourbusiness

A media kit helps a brand stand out in the crowd by providing journalists and media professionals with all the necessary information about the brand in a concise and compelling way. It includes key facts, images, and other assets that can help tell the brand’s story and differentiate it from competitors. A media kit makes it easier for the press to learn about your brand and can increase your chances of getting coverage, which ultimately helps you reach a wider audience and build your brand reputation. Having a well-crafted media kit can help you stand out from the competition and increase your chances of securing media coverage. Ready to build a media kit for your business? Grab my freebie, where I walk you through the types of media kits and what you need to have in them. Spoiler alert: you probably have most of what you need already! Link in bio! 📲 #socialmedia #businessmarketing #publicrelations #pr #publicity #publicist #prexpert #digitalmarketing #socialmediamarketing #smallbusinessowner #marketingyourbusiness

As a small business owner, effective public relations and communications can help to build a positive reputation and increase brand awareness. Here are a few things to tackle in Q1 to make 2023 a success when it comes to public relations and communications: ➡️ Review and update your communications plan. Take the time to review your current communications plan and make any necessary adjustments based on your experiences from the previous year. Identify areas that worked well, and areas that need improvement. ➡️ Start building relationships with the media. Build relationships with local and industry-specific journalists and bloggers, and offer them relevant and interesting content that they might use in their publications or websites. ➡️Develop a crisis communications plan. A crisis communications plan will help you to respond quickly and effectively in the event of a crisis, such as a product recall or a negative incident involving your company. ➡️ Gather customer testimonials to use on different platforms Now is the time to look at the previous year and gather positive comments about your brand. If you don’t have a mechanism that automatically asks customers for reviews, reach out to your loyal followers and ask. These comments are credible (just like traditional media) because they come from a third party. Want more tips like this? Sign up for the ADPR list for more tips on how business owners can own their communications strategy in 2023. #publicrelations #pr #publicity #publicist #media #mediacoverage #prexpert #publicityexpert #smallbusinessowner #smallbusinesstoronto