Adweek

This is allegedly a Seahawks office depending on who you ask. #superbowl #patriots #seahawks #newengland #seattle @NFL @New England Patriots @Seattle Seahawks

@Rippling saw I Think You Should Leave and said, "I gotta figure out how to make money on this, it’s simply too good!!" In the #SuperBowl spot, Tim Robinson plays a would-be corporate mastermind whose grand ambitions are derailed by a cascade of small but maddening operational failures. The commercial serves as the opening chapter in a five-ad campaign starring Robinson, with additional sketches rolling out across streaming, social, and linear TV throughout the year. Agency: Tombras #timrobinson #ithinkyoushouldleave #itysl #comedy @Netflix Is A Joke

Jerry Rice with the casual ring flex!!! #SuperBowl #49ers #nfl #football #jerryrice @San Francisco 49ers @NFL

They call her a Carpenter for a reason…🪚 Pop star @Sabrina Carpenter fronts @Pringles’ Super Bowl 60 ad "Pringleleo," in which she's "so tired of boys" and builds her perfect man from a stack of Pringles. The couple enjoys romantic moments with Carpenter taking bites out of him until he gets crushed by fans at a red carpet event. The 30-second spot will air during the third quarter on Feb. 8. Agency: @BBDO New York #sabrinacarpenter #pringles #SuperBowl #carpenters

Replying to @whoisjjfig Can't get this song out of my head tbh!! 🍌 @Instacart released a 2 minute and 30 second director's cut of their #SuperBowl ad. Thank you for the full performance Spike Jonze, @Benson, and Ben Stiller! Agencies: Local Produce, BBDO, McCann @Benson Boone HQ #adcampaign #bensonboone #benstiller #moonbeamicecream

Pull up a chair. It’s time to talk about the best Super Bowl Halftime Show. #halftimeshow #SuperBowl #superbowlhalftimeshow #music @NFL @Beyoncé @Bad Bunny @Shakira @J Balvin @ladygaga @U2 @Usher Raymond @Rihanna

@ladygaga x Mister Rogers 😭 #LadyGaga stars in @Rocket and @Redfin Real Estate’s Super Bowl 60 campaign, performing a stripped-down version of "Won't You Be My Neighbor?" in a nearly four-minute black-and-white teaser. The 60-second Big Game spot builds on Rocket's "Own the Dream" campaign, expanding its message toward neighborliness and community building. Agency: Mirimar #SuperBowl #mrrogers #littlemonster #misterrogers

Won’t someone let Andy Samberg out of the deli??!! Like @Hellmann’s Mayonnaise’s 2025 Super Bowl spot, this year’s ad is set in a deli and sees Samberg adapt the lyrics to Neil Diamond’s 1969 hit “Sweet Caroline,” startling diners —including #ElleFanning—with a high-energy performance dedicated to his pre-show ritual: eating a sandwich made with Hellmann’s mayonnaise. Agencies: VML, WPP Unite, and Edelman #SuperBowl #mayo #mayonnaise #superbowlcommercial

Ben Stiller and @Benson are bringing Disco Fever and Banana backflips to the Super Bowl. 🪩 The two star in @Instacart ‘s 2026 Super Bowl ad, returning after last year’s successful mascot-filled debut. The 30-second spot features the duo in matching disco suits, with Boone singing “Instacart lets you choose your bananas” in falsetto, highlighting the app’s product selection feature. The ad will air in the first quarter on Feb. 8. #SuperBowl #adcampaign #bensonboone #benstiller #moonbeamicecream

New era, new me. Here's what some past and present RuPaul's Drag Race contestants had to slay about the eras they're slaying in. 💅 #rupaulsdragrace #dragrace @LUXX NOIR LONDON @Crystal Envy @Athena Dion @Nini Coco @JIMBO @Sasha Colby

The Academy has spoken, and Wicked: For Good didn't make the cut (not even a single nomination). 😔 Despite the overwhelming love for Wicked: For Good, the film was completely shut out of the Oscar nominations today. Here's what director Jon M. Chu had to say about the film during an appearance at ADWEEK House Advertising HQ in October. #wicked #oscars #cynthiaerivo #arianagrande

Brooklyn Peltz Beckham has the hot takes. 🥵 #brooklynbeckham #beckham

Babe wake up, it’s 2016 again #2016 #nostalgia #taylorswift #applemusic #marketing @Taylor Swift @Apple Music @Taylor Nation

Replying to @Joseph M Budweiser released a teaser for their #SuperBowl commercial and we are wondering if the frogs are in the bucket!! What do you think? #budweiser #biggame #commercial #marketing

X has placed restrictions on Elon Musk's Grok, days after global regulators began blocking the AI chatbot in response to it producing nonconsensual, sexually suggestive, and “nudified” images of real people. But those restrictions don't apply to all users. Premium X subscribers will still be able to engage Grok’s X account to edit or produce such explicit images. In our exclusive report, @Kendra Barnett, details the changes being made at X and the official response from the company's spokesperson. #x #twitter #ai #elonmusk #grok