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@Nike Football is home. To reclaim its place in youth culture, we built a permanent home on TikTok, turning product drops into worlds for fans to live in.

Behind the scenes of Future Lions The Lion Within.

Future Lions winners revealed. Link in bio. @The Wall Street Journal @Cannes Lions

Brazil, are you ready to ride? Uber Watch it to Ride uses AI to track shows across streaming platforms. Hear a character say bora (Portuguese for let’s go), send the title via WhatsApp, and get Uber ride discounts. Part of the Bora Marcar campaign, it celebrates the Brazilian habit of planning hangouts that rarely happen, until now.

Believe in yourself. It’s not about your teeth, claws or roar. Entries close 13 April. futurelions.com @The Wall Street Journal @Cannes Lions

Submit your pawsome idea at futurelions.com @The Wall Street Journal @Cannes Lions

From the Classroom to Cannes, experience the Sound of Innovation • Future Lions 2024. @Spotify @The Wall Street Journal @Cannes Lions

Line-up confirmed. Future Lions shortlist notified. @Spotify @The Wall Street Journal @Cannes Lions

We’re jamming. Future Lions judges assemble. @Spotify @The Wall Street Journal @Cannes Lions

Enter now. Link in bio.@Spotify @The Wall Street Journal @Cannes Lions

Take centre stage. Future Lions entries now open. @spotify @wallstreetjournal @canneslions

Step inside Future Lions 2023 Jury Room and hear the winners’ stories. http://bit.ly/3CGRDlJ

Paws for safety. futurelions.com

Claw back time. Deadline extended to 21 April. futurelions.com

The journey to make a million more dreams come true starts with you. futurelions.com