alie.mackintosh

The way this dress snatches my waist!!! This is the Selene Dress from AYM. We designed this dress with double layered fabric and built in corset ties that allow you to tighten the waist to your preference. You can either snatch it in tight like I am here or wear it looser and more relaxed. Either way the dress is designed to create a flattering sculptural fit that makes you feel utterly divine. #dress #aym #aymstudio

A dress we designed over five years ago and it’s still just as good now as it was when we first launched it. I always think the true test of a design is if it lasts season after season and this one truly does ♥️ the Ava dress is a true wardrobe staple and a classic shape that feels effortless every time. Here I talk through the design details of this dress, why timeless design matters, the benefits of a great dress, the flattering fit, the shape of the sleeves, the adjustable flattering waistline and the way it’s a reversible dress design so you can enjoy multiple dresses in one.

The excitement clearly got to my very over-enthusiastic arms. If you couldn’t tell, I really really love this jumpsuit. Designed for AYM, the ‘Joy’ Jumpsuit is created to do exactly that; give you joy ♥️ #aym #jumpsuit #fashiondesign

Totally obsessed with this sculpting dress 😍 #aym #aymstudio #dress

Fitted at the waist and floaty at the hips is my favourite dress shape. It always feels so flattering to be able to tighten in the waist, especially when the fabric remains loose and floaty around the areas I don’t want it to cling. This is the Ava Dress I designed for AYM. I love how timeless, flattering and comfortable it is to wear. #aymstudio #dress #aym

Obsessing over the sculptural design of our new Luna Dress. We created this with double layered fabric and a corset waist tie designs that allow you to snatch in the waist for definition. Designed for my brand AYM 🤍 @AYM Studio #aymstudio #fashionhacks #dress

I love designing things 🥰 I honestly didn’t think a reversible jumpsuit was even possible… the female form + this silhouette = a serious design puzzle. But after months and months of testing, tweaking, and obsessing over every detail, we made it work. Meet what we believe is the world’s first reversible jumpsuit; front to back, back to front, two unique necklines, a snatching waist, pockets (!!!!), loads of stretch, and insanely comfy. Here’s me talking it through ❤️ #jumpsuit #aymstudio #fashionhacks

Dresses that are comfortable ✨ #aymdress #aymstudio #fashion

The aim for my new dress design was to tick lots of boxes for you. I love nothing more than when a dress is as beautiful as it is comfortable.

Replying to @Halou my new dress design is called ‘Selene’ and she’s created to be the perfect cosy, elegant and effortless statement dress for the party season 🫶

Squeaky shoes with a statement dress

I’ve always wanted to turn my hand to designing jumpsuits that give the same waist defined silhouette as our dresses. This one is not only waist snatching but also fully reversible… and it has pockets 🤯

Sans description

Obsessed with this dress

Love this girly dress look - love it even more that it’s separates that can be mixed & matched with other pieces in my wardrobe 😍