BAYY

To celebrate @Outlander Magazine first ever print issue, BAYY was tasked with activating a large scale reverse graffiti takeover across 40+ locations in London and New York, turning the streets into the campaign’s canvas.

Day 1 recap 🎀!! Who's ready for day 2 with @houseofcb Covent Garden - London 📍

12-7PM tomorrow with @houseofcb at Covent Garden 🎀 see you there 💕

If you missed out today we will be back tomorrow!! 🎀 @houseofcb pop up in Covent Garden 🤭💕

@it’s T created a masterpiece with our @Salomon @Footasylum PR safe mailers 🥶

🎨 @Salomon @Footasylum

To celebrate the launch of the @salomonsportstyle XT-6 Camo trainers with @footasylum, BAYY was brought on to create a standout PR mailer concept which developed into the idea of a fully custom Salomon safe. BAYY developed the concept end to end, designing a bespoke safe as the hero of the experience. Each recipient received the safe along with a spin to solve comp card containing a coded clue. The access code was 1947, the year Salomon was founded. This unlocked the safe to reveal the XT-6 trainers, custom Salomon playing cards and a limited edition co branded sticker pack. The campaign achieved a 100% organic posting rate across all creators.

We luvvvv a transformation 🤭 from a blank space into an immersive evening with @Nike @asos @Jordss 🎶

Something for the gurls! To celebrate the Shox Z launch, BAYY teamed up with @gcdj_, @asos and @nike to bring @jordss.dj "Grow Beyond the Decks” workshop to life, creatively designed and produced by BAYY. @jordssdj brought together five industry pros to guide 35 guests through an evening of development, insight and hands on experience. BAYY transformed the venue into a fully immersive Shox world, featuring a custom trainer wall, a manifestation wall, a live radio setup, a nostalgic tuck shop with branded pick ’n’ mix, a branded fridge and a guest snack station. Downstairs, we built a dedicated customisation studio where guests personalised their Shox trainers in an elevated, experiential environment.

BTS with Larrissa & Lorry at the GCDJ event with Nike, ASOS & SHOX 🤭

Because building a XL is more fun that reading one x @Cat Burns 🤣

For @catburns new album "How to Be Human", BAYY was brought on board by @Sony Music UK to lead the project from concept through to execution covering creative direction, design, project management, producing and production. BAYY came up with the idea to bring the album’s visuals to life by transforming the book featured in Cat’s artwork into an XL interactive installation. Fans were invited to meet Cat in person in Oxford Circus and share their version of “how to be human” on custom branded notes, which they then placed inside the giant book.

Brb we're kinda busy building a XL @Cat Burns book 📚🤭

To celebrate the NFL coming to the UK and the opening of the @nflshopeurope pop up on Carnaby Street, NFL UK came to BAYY to produce a private launch event marking the occasion. The evening featured bespoke interactive elements including a custom NFL claw machine with NFL tickets up for grabs, an interactive Batak challenge, a branded fridge stocked with NFL waters and an open NFL bar serving drinks. Entertainment included a live performance from @mist_rs and DJ sets from @damnshaq, @izzybossy, and @madsdiamond throughout the night.

@ASICS & @OFFICE SHOES Sushi workshop at Japan House London & curated dining experience by @NOBU 🍣✨