Erin

Ecommerce growth didn’t disappear. It concentrated. Only 5% of brands captured over half the growth last year. The difference wasn’t ads. It was automation, timing, and intent. That’s why I use Omnisend. They’re giving my followers 35% off. If you’re still blasting instead of automating, this is your sign. Link in bio. #omnisendpartner

Anyone else? Because I’m sad now lol 😒😀

Just my daily crash out. Anyways northernstay.com launches in 18 days 😀

Sydney Sweeney just launched her lingerie brand. Like a lot of celebrities before her, she’s jumped into e-commerce. What surprised me is the product direction. Based on her comment sections alone, her loudest audience appears to be men. And building a brand around a customer who doesn’t actually need the product is a tough long-term play. Sure, some men will buy lingerie for their girlfriends. But they’re not repeat buyers. They’re not loyal customers. And they don’t drive sustainable LTV. That’s where this starts to feel risky. A great counterexample is Kim Kardashian. She successfully escaped a hyper-sexualized persona by leading with function first: skin-matching compression, shapewear, nursing bras. Products that solved real problems women weren’t even comfortable talking about yet. That foundation earned trust. Then she expanded into sexier, more controversial launches later. If Sydney wants Skims-level longevity, I think she’ll eventually need to pivot away from catering to the male gaze and toward solving actual needs for women. But maybe I’m wrong. Maybe there’s a quieter female audience that genuinely loves the product and sees it fitting into their real life. So I’m curious. Is this a smart long-term bet? Or a classic case of audience mismatch?

Replying to @ʟᴏᴛᴛɪ♡ᴅᴏᴛᴛɪ I’m confused but hey guys 😘

I won’t be buying another house anytime soon.

She thought she had it all figured out …

Good morning 🙂

The struggggle 😅

Time for a little change

😒

The way this isn’t even exaggerated.

This was probably dumb but too late now 🤣

This event is the perfect way to let go of the past and ring in the new year with a clean slate! I loved it. #polarbearswim #vancouver