jnc_focusmedia

When businesses get stuck in growth anxiety, they often spend too much time trying to embrace change. But think about it，how many founders are really able to catch every new trend? Unless you're a genius, it's better to slow down and focus.#Focusmedia#Advertisements#Business#marketing#Marketingtips#Brand#brandmarketing#marketingstrategy#brandbuilding#elevatoradvertising#businessstrategy

Information is more fragmented than ever. Consumer touch-points are everywhere and getting harder to track. Your limited budget, thrown into the endless space of the internet, is losing its impact.#focusmedia#Advertisements#Business#marketingtips#brandmarketing#brandstrategy#marketingstrategy#advertisng#brandbuildingtips

If you are not the consumer’s first choice, if your brand and your product are not at the top, then you won’t make much profit in the end. In the future, you either lead or you get left with no margin. That’s why businesses should focus on subtraction instead of addition.#Focusmedia#Advertisements#Business#Brand#brandtips#brandstrategy#marketin#marketingtips#marketingstrategy

Brand marketing is a three-pronged strategy, each element is indispensable. First, brand advertising must reach users swiftly and directly, with the goal of building a strong brand identity. It’s about telling users who you are and how you differentiate from your competitors. Second, content marketing through social media seeding is crucial.#brandmarketing#brand#brandbuilding#Marketing #marketingstrategy#Advertisements#marketingtips#brandtips#business#advertisng

Philip Kotler once said that marketing is the science and art of discovering, retaining, and developing customers. However, the ultimate realization of these goals relies on the solidification of a brand. Thus, marketing is a long-term process. A brand is the successful outcome that, in turn, feeds back into the marketing process, making it easier to achieve its goals. Without aiming for a brand, marketing cannot fulfill its purpose.#Marketing#Advertisements#Focusmedia#Business#marketingtips#marketingstrategy#brand#brandtips#brandbuilding#brandstrategy

Running a business is not opportunism, but professionalism and long-termism. In the complex business environment, companies often face dilemmas like “what to do and what not to do.” The same applies to personal conduct; it is not easy to stick to one’s goals without being swayed by temporary temptations.#Focusmedia#Advertisements#brand#brandtips#brandstrategy#marketing#marketingtips#marketingstrategy#business#brandbusiness

In the world of marketing, many professionals view success as the result of countless minor efforts. However, in an era of information overload, consumers often fail to notice these subtle attempts. What truly makes a difference in marketing is a unique, bold strike, especially for non-leaders in the market.#marketing#marketingtips#marketingstrategy#marketingbranding#brandtips#branding#brandstrategy#brandmarketing#Advertisements#business

The internet has created instant, vast amounts of information, from text and images to videos and live streams. With these ever-growing means of communication, has the efficiency of communication between brands and customers improved? In reality, the opposite is true. The richer the information and the more advanced the communication channels, the more overwhelmed consumers become.#Focusmedia#Advertisements#brandstrategy#brandbuildingtips#marketing#marketingtips#marketingstrategy#brand#business#elevatoradvertising

In tough economic times, people spend more cautiously. They choose brands that are more reliable, certain, and trustworthy. This is the perfect time for strong brands to make bold moves, pull ahead, and gain more market share.#Focusmedia#Advertisements#Business#brandstrategy#brandbuildingtips#marketingstrategy#marketingtips#elevatoradvertising#management

When facing challenges, don't try to do more than before. Instead, do less. Focus on product innovation and building a strong place in consumers' minds. Mr. Drucker said that, businesses have only two functions. First, innovation，that is, to create products that are different. Second, marketing，which means to become the top choice in customers' hearts. Business success comes from ambition and staying power.#Focusmedia#brand#brandbuilding#brandbuildingtips#Advertisements#Business#marketing#marketingtips#marketingstrategy#elevatoradvertising

In traditional management theory, there's the "barrel theory": A barrel's capacity is determined by its shortest plank. But marketing is the exact opposite. It is about maximizing your strengths to stand out. The barrel theory just keeps you average because it doesn't give consumers a clear reason to remember you. Research from Gallup, like their bestselling book StrengthsFinder 2.0, shows that weaknesses can't be turned into strengths. #management#Focusmedia#Business#Advertisements#brand#brandtips#marketing#marketingtips#marketingstrategy

Among companies with similar size or in the same industry, the ones at the top have a much better chance of surviving. Companies that aren't leaders face a really high risk of being left behind. Crises only get rid of the weak, making the strong brands even stronger! And what makes you a leader? Your brand needs to be one of the top three choices in consumers' minds.#Focusmedia#Advertisements#brand#business#brandbuilding#brandtips#brandstrategy#advertisng#Marketing#marketingtips

When you gain revenue through discounting, it may seem effective quickly, but it essentially sends a message that your product isn't worth the regular price. Moreover, your discounting can trigger even greater discounts from your competitors, setting off a negative cycle. Even if you achieve a short-term increase in revenue, it will take much more time to recover from the damage caused by the decline in brand momentum.#Focusmedia#Advertisements#Elevatoradvertising#brand#brandmarketing#brandtips#marketing#marketingtips#marketingstrategy

The best tactic against a strong competitor is to move in the opposite direction, not to follow their lead. Effectively target the inherent weaknesses in their strengths, lure the enemy into your area of expertise, and turn their advantages into disadvantages.#focusmedia#Elevatoradvertising#brand#brandmarketing#marketingstrategy#brandstrategy#business#brandbuilding#Advertisements#marketingtips

Companies should think about which are the true core businesses that can bring long-term value and profits. If a business doesn't build a strong brand and isn't chosen by customers on its own, it needs to go. It just makes the company look big but not strong. #Focusmedia#Advertisements#brand#business#brandbuilding#brandstrategy#brandtips#marketing#marketingtips#elevatoradvertising