Katie Welch

Another one of my favorites from early days of @@Rare Beauty What a time! ❤️ ##marketing##beautycareer##rarebeauty##careertiktok@@Selena Gomez

Before the @Rare Beauty launch - Jan 2020. One of my first tiktoks. This is making me emotional #marketing #rarebeauty #careertok #beautyindustry

@Try Your Best team and founder Ty Haney @tyhunnny stopped by the @Rare Beauty office for a tour. Video shot and edited by @CARLY ADAIR from team TYB! It’s too graat not to post. With cameos from Rare Beauty marketing team members @Duch and @Pamela Marie! #beautycareer #beautyindustry #rarebeauty #marketingcareer

If you had 15 min with an sxdc you admired, what would you ask them about your career or future or theirs? Anything is possible! featuring @Rare Beauty Find Comfort hand cream ❤️ #careeradvice #marketingcareer #worklifebalance #corporatelife

New traditions, new friends, new everything - grateful for such a good year and looking forward to what’s ahead! January - We kicked off the year with a new tradition — taking a moment to find comfort. Here’s the team in an in-office yoga class February - Scenes from Sephora Paris press day where we were showcasing Positive Light Silky Tough Highlighter March - We visited Singapore for a Sephora press day April - We celebrated the launch of Soft Pinch Tinted Lip Oil - scenes from Sephora Times Square May - Our first in person Rare Beauty mental health summit! Beautiful day June - We celebrated the LGBTQ+ community at Pride LA - Shine Your Brightest! July - Gathered with our community to love what you see for an event in Venice August - The rare beauty team went to see Taylor Swift! September - Celebrated our 3rd birthday with gratitude truck and coffee in Santa Monica October - Thanks to Sephora, held the first global Make a Rare Impact day where 100% of RB sales went to the Rare Impact Fund November - I met my pr and marketing friend and brilliant mind Robyn DelMonte (@girlbosstown) IRL thanks to Adweek December - After years of working on it, we finally took a moment to Find Comfort! There was so much this year — it was hard to pick one thing per month! Thank you to the entire team who make this brand so special. #CapCut #chiefmarketingofficer #marketing #2023recap #beautycareer

Would you let AI write your brand's manifesto? I used Noah Brier's BrXnd ai Manifesto Machine to create the following for Rare Beauty. And then I shared it on stage at Adweek X. What do you think? Would you let AI write your brand's manifesto? Let me know in the comments! #aitools #Marketingaitools #Digitalmarketing #Artificialintelligence #AItoolsformarketers #aiapplications @Adweek

On October 10, Sephora donated 100% of Rare Beauty sales to the Rare Impact Fund. The fund aims to reduce the stigma associated with mental health, address, the loneliness epidemic, and give people access to the resources they need to support their mental health. This was a HUGE effort on behalf of GLOBAL @sephora and we are so grateful! ❤️❤️❤️ #rareimpactfund #rarebeauty #sephora #socialimpact #makearareimpact #worldmentalhealthday

Do you want a marketing career? Or maybe you want to be promoted in marketing? Or perhaps you just want to be more informed — see if these books interest you! This is part 2 in a series of book recommendations I received at the Forbes CMO Summit. (There are 17 in total!) Here’s the list (part 2 of 3) Think Again: The Power of Knowing What You Don’t Know by Adam Grant Sapiens: A Brief History of Humankind by Yuval Harari Optimal Illusions: The False Promise of Optimization by Coco Krumme Across That Bridge by John Lewis Why Design Matters: Conversations With The World’s Greatest Creators by Debbie Millman #booktok #careertok #marketingbooks #marketingcareer #forbescmo @Forbes

So you want a marketing career? Or do you want to be promoted in marketing? Or want to appear smarter in meetings? See if these books interest you! Here’s the list I received at the Forbes CMO Summit (part 1 of 3 - there are 17 books total! For the Culture by Marcus Collins Influence: The Psychology of Persuasion by Robert Cialdini Grit: the Power of Passions and Perseverance by Angela Duckworth Right Kind of Wrong: The Science of Failing Well by Amy C. Edmondson Irrational Loyalty: Building a Brand That Thrives in Turbulent Times by Deb Gabor #booktok #careertiktok #marketingbooks #marketingcareer

Celebrating @byashleymarie birthday and @Pamela Marie🩶 tells is like it is!! ❤️ the Rare Beauty social media and community team is so sweet. Bunch of corporate baddies! #dayinthelife #rarebeauty #marketing

Replying to @Hilda my favorite campaign? The @Rare Beauty launch, of course! We launched the entire brand - bringing Selena’s mission, vision, and values to life - plus brand new product marketing for each of our collections! And, of couse, the launch of Rare Impact! #rarebeauty #rareimpactfund #marketingcampaign #chiefmarketingofficer

What my favorite @Rare Beauty marketing campaign? The launch, of couse! Marketing campaigns take up to a year to develop - and involve eveyone inthe company! They are crucial to the success of a product launch. Storytelling is key. Whats your favorite campaign? #marketing #chiefmarketingofficer #rarebeauty #marketingcareer

#greenscreen the rise of Sabrina Bahsoon is something to watch! You can use a similar approach for your own career — in any industry, not just a marketing career! Im Chief Marketing Officer for Rare Beauty, and I still apply lessons like this every day. @Sabrina Bahsoon

#stitch with @Rare Beauty this campaign was entirely inspired by and created by the Rare Beauty team. We are all so proud of it!It was a beautiful day on set — but maybe i loved the brainstorm and planning meetings even more! #hispanicheritagemonth #latineheritagemonth

Curious what a day in the life looks like at Rare Beauty HQ? Here’s a glimpse at what the marketing team is working on this week. #marketingcareer #chiefmarketingofficer #beautyindustry #beautycareers #careertiktok #marketingtiktok #dayinmylife