Sal

Dewy makeup looks great… until it doesn’t. It’s not your skin. It’s how light is reflecting. We made SkinTune years ago to blur without drying. It’s basically a soft box for your skin that diffuses light. I want to discontinue it. iykyk. My wife doesn’t. So before we decide what happens next, we’re letting you try it for free. Tell us what you think after you try it! — cc: @Annienotokay

After 8 years, I thought it might be time to move on. My wife disagreed. Strongly. So instead of arguing, we made a deal. You get to decide. SkinTune is free when you buy anything else… Just add it to cart and use code FREEPASS. If people still love it, it lives on. If not, we listen and move forward. Either way, thankful for this community and the chance to do it right.

2016 was the year everything started to feel real for us. Farah was taking off on Instagram in a way we could not even process at the time, and our little brand went from “let’s see what happens” to “oh… this is happening.” Somewhere in the middle of all that, FARSALI crossed a million followers. Not with a big plan. Not with a strategy deck. Just a lot of showing up, experimenting, and figuring it out as we went. Suddenly our brand was showing up in places we used to read for inspiration. Seeing our name in Allure and Vogue felt unreal, like wait… how did we end up here? And then we got the call from Sephora. They reached out to us. They wanted to talk about carrying the brand and rolling it out across the U.S. I remember sitting there thinking, how did this idea we were building at home end up here? And then Unicorn Tears happened. At the time, it was just a fun, slightly risky idea that looked good, felt good, and made skin and makeup work better together. But watching it go viral, watching it sell out, watching brands everywhere start leaning into that skincare-meets-makeup world… it was one of those moments where you realize something changed, and you just happened to be standing in the middle of it. At the same time, life was still simple. It was still us. It was also our five-year anniversary, and I re-proposed to my wife. We were deep in the grind, building something we didn’t fully understand yet, but somehow we still made space for the things that mattered more than any launch. So yeah, if 2026 really is the new 2016… I’m not asking for the same story. But I wouldn’t mind that kind of energy again.

You don’t know a families beliefs or values by their bank account. — #richkids #broke #rich #mindset

We tried out Dubai this year. Not because life was amazing. Not because we had it all figured out. Just needed a reset. Grateful we had the chance. — #2025 #dubai #lifeindubai

Every business decision we made came back to the same idea: build something healthy enough that life (not work) gets the final say.

True freedom isn’t about staying visible forever… it’s having the option to walk away when the passion shifts. I hope we all get there.

There’s been a lot of talk around the POV Beauty Lip Kit and Mikayla, so I wanted to look at it from a founder point of view. What most people don’t realize is that, not every reaction equals a crisis. Refund rate, customer expectations, education around usage, and how claims are positioned matter way more than viral clips. A product can be loved by one group, misunderstood by another, and still be perfectly functional in the real world. The real issue usually isn’t the formula… it’s the gap between how something is marketed and how people experience it. Launching POV Beauty in front of millions means learning in public. Every mistake feels louder and every reaction spreads faster. That’s just the reality of building a brand with such a large audience. Wishing Mikayla the best as she navigates this stage. Watching founders grow through these moments is part of the process, and I’m curious to see how POV Beauty evolves from here.

I asked my 4-year-old what she wants to do with money. She said, “You’ll see.” Not sure if I should be impressed or concerned. - #dadlife #moneytalk #makingmoney

Lying challenge 👀 Makeup sponge ❌ Bottle of oil ✅ - #lyingchallenge #challenge

Based on a true story 😭

How much do you pay for rent in Dubai? 💰 #dubai #howmuchdoyoupayforrent #streetinterview #uae

I don’t think Shay Mitchell’s skincare line (Rini) is really for kids… It feels more like a niche brand for parents who see skincare as a bonding experience with their kids. It’s aspirational… not really essential. As a parent, I understand the emotion behind it. But as a skincare founder, I see how easily marketing can blur the line between what’s meaningful… and what’s just marketable. cc: @shaymitchell @sanabanaanaa @drsamanthaellis @sipteawithbrittney @hannahbuildinggently

This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain how something meant to sell can end up striking a nerve instead. — #Sephora #MariahCarey #SephoraHolidayAd #BeautyIndustry #MarketingInsights #BrandFounder

Can you handle the compliments? #thereset #farsali