POC

A slope turned ice-cream candyland? That’s an imagination worth protecting.

BTS from creating the Apex campaign video with Felix Monsén.

The Apex Collection is here and ready to get you ahead of the curve. Fueled by the iconic heritage of the race track, this collection is crafted to make every moment feel like a victory lap. Tried and tested by alpine ski racer, Felix Monsén. Available now.

The feeling of everything falling into place and knowing, without a doubt, you’re exactly where you’re meant to be. That’s a feeling worth protecting. Since the beginning of our journey our mission has remained the same: protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one. Using data, research, and rigorous testing to do so, everything we do is in service of that one mission. Everything in service of that one feeling – focused, protected, and exactly where you’re meant to be.

BTS from the VPD campaign shoot with Sarah Höfflin.

Time to go back for more. Highly flexible and certified for two different levels of protection, the all new VPD Air and VPD Max Vests are here to back you so you can keep going back for more, no matter what more means to you. Available now.

Skiing has always been a constant in Alex Armstrong’s life. It’s a focus that’s been there, shifting and evolving throughout her years on the mountain. There is always more to learn and more to explore, and it’s that curiosity and drive that keep her in motion. An Ever-evolving Focus. Protected by Science.

BTS from a dreamy campaign shoot with Robin Goomes.

Turn every day into a dream with the new Robin Goomes editions of the Coron Air helmet and Ora goggles. Available now.

The making of our newest road cycling helmet, the Cytal Lite.

Always in his team’s corner and never cutting a single one to get there, Harry Sweeny has worked relentlessly to become the best cyclist, domestique and teammate he can be. It’s a mindset that’s spurred and driven him ever since the moment he “fell in love with the grind of the sport.” Grinding it Out. Protected by Science.

Brought together to bring out your best.

Keeps your sights set, even in the rain.

Peace in the pouring rain. Another reason to cycle.

As a self-proclaimed fan of “long solo attacks” and the strategy behind catching people off-guard, Kristen Faulkner embraces the mental side of cycling just as much as the physical one. Because it’s the mentality that allows her to ride fearless, without regret and leave with nothing left. Leaving with Nothing Left. Protected by Science.