Avatar TikTok de NYT Wirecutter

NYT Wirecutter

@wirecutter
📊 TikTok Analytics Vexub 📈 72.3% sur 14 vidéos 📅 1.34j / post

Testing products since 2011. Our reviews are never sponsored. NYT family.

🔗 https://likeshop.me/t/wirecutter
👥 Followers
162.6K
Taille du compte
👁 Avg views
27.23K
Moyenne sur 15 vidéos
💬 ER global
5.01%
Likes + com + partages / vues
📌 Save rate
0.61%
Sauvegardes / vues
💰 Revenu est. 30j
243€ (17€–316€)
RPM ≈ 0.82€/1k • Vues ≥60s : 296.6K
🔎 Détails (profil + refresh) ouvrir
⏱ Refresh : 07/02/2026 18:44 ❤️ Likes profil : 4M 🎥 Vidéos profil : 1.02K ➕ Following : 6 📦 Vidéos analysées : 15 🔥 7 dernières : 245.89K ⬅️ 7 précédentes : 142.73K
ER = (Likes + Commentaires + Partages) / Vues • Save rate = Sauvegardes / Vues • Revenu estimé basé sur les vidéos ≥ 60s des 30 derniers jours.
🎥 Dernières vidéos
Miniature vidéo TikTok
📆 06/02/2026 ⏱ 53s 🚫 <60s
🏅 #11 / 15
🙂
Score vidéo 6.4/10

You don't need to spend a lot of money to get a great quality lip liner. Our panel of testers identified exceptional drugstore products that outperformed many higher-end options. See our three favorite lip liners (a precision liner, a dry skin savior, and a long-lasting standout) at the link in our bio. #beauty #lipliner #lipcombo #producttesting #productreview

ID 7603846924122262797
🙂
Note 6.4/10
👁 2.91K vues
ER
4.92%
Global : 5.01%
Save rate
0.96%
Global : 0.61%
Revenu est. (Ads)
0€
Non comptée : vidéo < 60s
🏆 Rang vues : #11 (top 28.6%) Ouvrir sur TikTok ↗
Miniature vidéo TikTok
📆 05/02/2026 🚫 <60s
🏅 #15 / 15
😐
Score vidéo 5.3/10

To celebrate Black History Month, we want to highlight some of our favorite Wirecutter picks from Black-owned businesses. #blackhistorymonth #bhm #productreview #blackownedbusiness

ID 7603516859329154334
😐
Note 5.3/10
👁 1.78K vues
ER
4.51%
Global : 5.01%
Save rate
0.34%
Global : 0.61%
Revenu est. (Ads)
0€
Non comptée : vidéo < 60s
🏆 Rang vues : #15 (top 0%) Ouvrir sur TikTok ↗
Miniature vidéo TikTok
📆 04/02/2026 ⏱ 35s 🚫 <60s
🏅 #10 / 15
😐
Score vidéo 5.2/10

The lingering smell of garlic on your skin after cooking is strong enough to send vampires running. Determined to find a solution, kitchen writer Maki Yazawa enlisted the help of five colleagues to try six deodorizing hacks. Her experiment revealed that the best method lies within your utensil drawer. Tap the link in bio to learn more.

ID 7603137228918902030
😐
Note 5.2/10
👁 6.4K vues
ER
2.33%
Global : 5.01%
Save rate
0.19%
Global : 0.61%
Revenu est. (Ads)
0€
Non comptée : vidéo < 60s
🏆 Rang vues : #10 (top 35.7%) Ouvrir sur TikTok ↗
Miniature vidéo TikTok
📆 04/02/2026 ⏱ 72s 💰 163€
🏅 #1 / 15
🔥
Score vidéo 8.4/10

Think your dishwasher sucks? Your detergent might actually be the issue. Tap the link in bio to see all of our favorite picks. #dishwasher #dishwasherdetergent

ID 7602820169190231309
🔥
Note 8.4/10
👁 199.3K vues
🔥 banger
ER
6.39%
Global : 5.01%
Save rate
0.65%
Global : 0.61%
Revenu est. (Ads)
163€
RPM utilisé: 0.82€/1k • vidéos ≥60s • 30 derniers jours
🏆 Rang vues : #1 (top 100%) Ouvrir sur TikTok ↗
Miniature vidéo TikTok
📆 02/02/2026 🚫 <60s
🏅 #12 / 15
😕
Score vidéo 4.9/10

Happy Groundhog Day everyone! No one asked, but here are some products we would recommend to our close personal friend Punxsutawney Phil. Photos by Greta Rybus, Michael Murtaugh, Michael Hession, Hannah Schwob, Connie Park, Marki Williams #groundhogday #punxsutawneyphil #groundhog #productreview

ID 7602403666204593439
😕
Note 4.9/10
👁 2.67K vues
ER
3.37%
Global : 5.01%
Save rate
0.11%
Global : 0.61%
Revenu est. (Ads)
0€
Non comptée : vidéo < 60s
🏆 Rang vues : #12 (top 21.4%) Ouvrir sur TikTok ↗
Miniature vidéo TikTok
📆 02/02/2026 ⏱ 31s 🚫 <60s
🏅 #13 / 15
😐
Score vidéo 5.4/10

We hung out with some of Westminster's top dogs to steal their beauty secrets. With glam that could put even the Real Housewives to shame, the pups who win Best in Show represent the platonic ideal of their breeds. Here's what the canine stars use to stay ring-ready. For more puppy styling tips, tap the link in our bio. #westminsterdogshow #grwm #productreview #dogs #dogshow

ID 7602303480329489695
😐
Note 5.4/10
👁 2.64K vues
ER
5.49%
Global : 5.01%
Save rate
0.04%
Global : 0.61%
Revenu est. (Ads)
0€
Non comptée : vidéo < 60s
🏆 Rang vues : #13 (top 14.3%) Ouvrir sur TikTok ↗
Miniature vidéo TikTok
📆 01/02/2026 ⏱ 78s 💰 25€
🏅 #4 / 15
🙂
Score vidéo 6.1/10

Kitchen writer Maki Yazawa compared IKEA's $100 cookware against All-Clad's $800 set. Throughout years of testing, our kitchen journalists have consistently found that All-Clad cookware is top-of-the-line. But that quality comes at a price, the company's 10-piece set costs a whopping $800. According to reviews, IKEA's set of pots and pans is seemingly indestructible and capable of lasting nearly two decades — for just $100. If you add the stainless steel frying pan (sold separately) you have a seemingly comparable 10-piece set for about $130. Can this potential dupe could stack up against our buy-it-for-life recommendation? Tap the link in our bio to read more. #IKEA #allclad #dupe #cooking #producttesting #productreview

ID 7601927245812305182
🙂
Note 6.1/10
👁 30.2K vues
ER
2.43%
Global : 5.01%
Save rate
0.25%
Global : 0.61%
Revenu est. (Ads)
25€
RPM utilisé: 0.82€/1k • vidéos ≥60s • 30 derniers jours
🏆 Rang vues : #4 (top 78.6%) Ouvrir sur TikTok ↗
Miniature vidéo TikTok
📆 31/01/2026 ⏱ 70s 💰 39€
🏅 #2 / 15
🔥
Score vidéo 8.3/10

We hate to say it, but you might be the stinky sponge friend. We put 15 of the most popular sponges through their paces and landed on four that are both great at their jobs and resistant to bad smells (that is, if you disinfect them properly and regularly). Tap the link in bio to learn more. #cleantok #kitchen #cleaning

ID 7601567253741456653
🔥
Note 8.3/10
👁 47.3K vues
ER
5.87%
Global : 5.01%
Save rate
1.22%
Global : 0.61%
Revenu est. (Ads)
39€
RPM utilisé: 0.82€/1k • vidéos ≥60s • 30 derniers jours
🏆 Rang vues : #2 (top 92.9%) Ouvrir sur TikTok ↗
Miniature vidéo TikTok
📆 30/01/2026 ⏱ 56s 🚫 <60s
🏅 #3 / 15
😐
Score vidéo 5.9/10

Shark claims its $400 facial device delivers a “spa-level glow and sculpting in just one use.” "As someone with perpetually clogged New York City pores, I was ready for salvation," writes Neha Tandon. "Instead of the promised land, I found too many steps for too few benefits." Tap the link in our bio to read her full review. #beauty #productreview #facial #producttesting

ID 7600963050950167822
😐
Note 5.9/10
👁 40.2K vues
ER
1.77%
Global : 5.01%
Save rate
0.11%
Global : 0.61%
Revenu est. (Ads)
0€
Non comptée : vidéo < 60s
🏆 Rang vues : #3 (top 85.7%) Ouvrir sur TikTok ↗
Miniature vidéo TikTok
📆 29/01/2026 ⏱ 31s 🚫 <60s
🏅 #14 / 15
😐
Score vidéo 5.6/10

An emergency weather radio is a must-have in the event of a natural disaster — it’s the best way to get weather warnings and evacuation notices in your home and on the go. Writer Colleen Hagerty tested more than a dozen of them, which was a slightly harrowing experience when NOAA’s weekly alert tests set off our whole collection at once. Colleen and her ears lived to find the four best options. See what topped the list at the link in bio. #emergency #naturaldisaster #emergencyprep #radio #producttesting

ID 7600783000099474718
😐
Note 5.6/10
👁 2.07K vues
ER
4.21%
Global : 5.01%
Save rate
0.63%
Global : 0.61%
Revenu est. (Ads)
0€
Non comptée : vidéo < 60s
🏆 Rang vues : #14 (top 7.1%) Ouvrir sur TikTok ↗
Miniature vidéo TikTok
📆 26/01/2026 ⏱ 50s 🚫 <60s
🏅 #8 / 15
🙂
Score vidéo 6.7/10

A waxed cotton jacket is an investment piece — if well-kept, it should last a lifetime. Here, writer Alex Aciman teaches us how to keep yours in good shape so it keeps you dry for decades to come. Tap the link in bio to learn more.

ID 7599779438557023518
🙂
Note 6.7/10
👁 8.06K vues
ER
3.76%
Global : 5.01%
Save rate
1.02%
Global : 0.61%
Revenu est. (Ads)
0€
Non comptée : vidéo < 60s
🏆 Rang vues : #8 (top 50%) Ouvrir sur TikTok ↗
Miniature vidéo TikTok
📆 21/01/2026 🚫 <60s
🏅 #5 / 15
🙂
Score vidéo 6.7/10

When writer Sarah Witman found a vintage 1960s label maker in her grandparents’ basement, she knew she had struck gold. The old-school embosser cranks out dog-tag-like text that oozes mid-century charm. “I use it to label everything,” she writes: the drawers that house her office supplies, her electrical panel, jars of her husband’s homemade eggnog. While her specific model, a pale yellow-green Dymo Mark VI (M-6) Embossing Label Maker, isn’t easily findable online, Sarah went sleuthing to find the next best thing. Dymo still makes a similar embossing-style machine — and there’s an Office Mate version that does okay, too. If you’re interested in your own vintage-looking labels, read her recommendations for where to start looking at the link in bio. Photos by Sarah Witman #vintage #labelmaker #oldschool #productreviews #producttesting

ID 7597938081760546079
🙂
Note 6.7/10
👁 24.9K vues
ER
3.49%
Global : 5.01%
Save rate
0.6%
Global : 0.61%
Revenu est. (Ads)
0€
Non comptée : vidéo < 60s
🏆 Rang vues : #5 (top 71.4%) Ouvrir sur TikTok ↗
Miniature vidéo TikTok
📆 20/01/2026 🚫 <60s
🏅 #9 / 15
😐
Score vidéo 5.2/10

The darkness led me to go against the better judgement of our design team and create these memes. After more than 40 hours of research, we've identified the four best light-therapy lamps to treat SAD symptoms. Tap the link in bio to see our expert recommendations and read more about how we picked and tested. #seasonaldeperession #lighttherapy #productreview #seasonalaffectivedisorder #producttesting

ID 7597552680042630430
😐
Note 5.2/10
👁 8K vues
ER
1.66%
Global : 5.01%
Save rate
0.27%
Global : 0.61%
Revenu est. (Ads)
0€
Non comptée : vidéo < 60s
🏆 Rang vues : #9 (top 42.9%) Ouvrir sur TikTok ↗
Miniature vidéo TikTok
📆 19/01/2026 ⏱ 63s 💰 16€
🏅 #6 / 15
🙂
Score vidéo 6.9/10

Are new Coach bags as good as the vintage ones? Read the investigation at the link in bio. #coach #vintage #secondhand

ID 7596872499212635447
🙂
Note 6.9/10
👁 19.8K vues
ER
5.06%
Global : 5.01%
Save rate
0.57%
Global : 0.61%
Revenu est. (Ads)
16€
RPM utilisé: 0.82€/1k • vidéos ≥60s • 30 derniers jours
🏆 Rang vues : #6 (top 64.3%) Ouvrir sur TikTok ↗
📊 Vues par vidéo
Survole un point pour voir la vidéo (# + date + vues exactes).
📈 ER & 📌 Saves
ER = engagement, Save rate = “vidéo à garder”.
💰 Revenu estimé (TikTok Ads)
  • Je compte uniquement les vidéos ≥ 60 secondes (tu m’as dit que <60s = pas pris en compte).
  • Calcul sur les 30 derniers jours (dans la limite des 35 dernières vidéos qu’on a dans le JSON).
  • RPM estimé : 0.82€/1k vues (range 0.57–1.07) basé sur ER + save rate + durée moyenne.
  • Résultat: 243€ sur 30j (range 17€316€), pour 296.6K vues éligibles et 4 vidéos ≥60s.
Important: c’est une estimation “réaliste” mais ça dépend beaucoup du pays d’audience, du type de contenu, et du niveau de vues qualifiées.
🧠 Lecture ultra simple
  • Emoji + note /10 = performance globale de la vidéo (views + ER + saves).
  • ER = (Likes + Commentaires + Partages) / Vues • Save rate = Sauvegardes / Vues.
  • Badges “Au-dessus / En dessous” = comparaison directe à la moyenne de TON compte.
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